To develop and to apply innovative and multidisciplinary methodologies (based on sensory, instrumental and statistical techniques) in order to understand and to predict the consumers’ choices by:

• the objective evaluation of products' sensory quality and of consumer responses;
• the investigation of perceptive and cognitive processes of the multisensory experience underlying consumer-product interaction.

Lab: Sensory methods

•  Panel tests (sensory lab with 12 booths and a trained panel)

•  Consumer tests